The importance of having a liaison becomes evident when we consider the specifics of the role that they play in delivering what the client requires.
Every marketing agency chooses the kind of structure they are going to adopt when it comes to servicing the relationship between the creative team and the client. The common structure is to have an in-between person that acts as a liaison. This may seem counterintuitive given that the creative team produces the work and the liaison does not possess the same level of skill or knowledge that the creative team has. However, the importance of having a liaison becomes evident when we consider the specifics of the role that they play in delivering what the client requires.
A fact of life that we cannot turn a blind eye to is that, as individuals, we each possess strengths and weaknesses. We, at Othr. acknowledge this and we want to give our employees the best chance of success by encouraging them to function within their strengths and providing means to make up for their weaknesses. A common strength of a creative individual is to be an out-of-the-box thinker and a dreamer, which is exactly the type of person you want to bring your brand and vision to life. However, with such a trait, practicality may fly out of the window which could put the budget or schedule for the project in jeopardy. This is where our client service team jumps in.
Our client service team is there to meet our client’s immediate needs and queries. They will keep the client updated on the progress of any given project and will oversee the moving parts of the project to ensure they are executed on time and on budget
They are organised, detail-orientated, and tend to keep their feet firmly on the ground. However, since we function in a creative environment, our client service team is strategic and has an understanding of the work of the creative team. This is our winning combination and it is done with our client is mind because we are invested in the success of our client.