Get In Touch
Wendywood, Sandton, South Africa 2180,
info@othrmedia.co.za
Ph: +27-83-290-0865
Work Inquiries
Xolile@othrmedia.co.za
Ph: +27-083-290-0865

I Speak, You Speak, We All Speak Through Social Media!

Social media has a number of innovative ways to get messages across. From makeup tutorials to travel vlogs to academic promotion, social media has created a platform that combines how things look with how things read. 

Here’s how you can create relevant content that gets you ahead of the game:

  1. Research, research, research:
    1. Think deeply about how you are connecting with your audience: are you structuring your sentences in a way that your audience can connect? Ensure that you are keeping the interests of your audience top of mind.
  2. Your Tone of Voice Matters:
    1. How you sound in your writing is vital. You want your reader to be able to recognize your copy as soon as they start reading it. Take a significant amount of time thinking through how you make your mark in their virtual ears. Can they recognize your copy and subsequent sound amongst the plethora of other written content?
  3. 3,2,1 Action:
    1. As far as possible, compel your audience to act. By this I mean to act on following your page, going to your website, buying your services, making a comment – literally anything A call to action (CTA) can be as simple as “follow for more info”. Keep it simple, however, keep this in mind: too many CTA’s can become confusing to the end-user and might deter them from taking any action at all.

Leave a Reply

We use cookies to give you the best experience.